Village Board Approves Marketing Strategy

September 9, 2021

This spring, the Village of Antioch began the process of developing a Strategic Marketing Plan to better communicate the character and identity of this place to its residents, businesses, and visitors. As a part of this process, several surveys and focus group conversations we conducted to get at the heart of Antioch—what is the feeling that the community evokes? How can we change the way we talk about Antioch to better communicate that feeling and celebrate how truly unique it is? And how can we spread the word about news and events more effectively to residents and visitors alike?


We heard that people feel connected to our current logo and tagline, but that they needed a refresh. The revised logo keeps the basic design of the original, while elevating the typography and colors and simplifying the forms.

The brand refresh also included the creation of a set of simplified icons for the Village.

The design of the tagline was updated to be more flexible for various target audiences. Now, the word “Authentic” can be swapped out for other key words that capture the essence of Antioch and resonate with various target audiences—all while ensuring brand consistency.

The full story of Antioch is captured in the brand story, which is highlighted below:

Whether you’re here for a lifetime or a day, Antioch is a place to breathe easy. Its access to the Chain of Lakes and thousands of acres of wooded preserves— coupled with its laid-back, small-town vibes—are an antidote for the overloaded.

Lose yourself in nature by hiking the preserves, horseback riding and cross-country skiing along the State Park trails, or simply looking up at the hundreds of stars in our expansive night skies. Make your way down Main Street, taking in the character of downtown’s churches and historic buildings—home to locally-owned shops, eateries, and pubs. Or connect to the people that make this place feel like home at one of Antioch’s concerts, parades, or events that fill the streets and parks.

While being in Antioch can feel like a walk down memory lane, you’ll also experience an energy pointing to the future. To investment in downtown, small business and industries, and the next generation of people and families that will continue to keep Antioch authentic by nature.

 

To learn more about the process and the outcomes, view the Brand Guide and Marketing Strat

By Jim Moran May 21, 2025
PRESS RELEASE Antioch Officials Sworn In, Village Administrator Appointed Antioch, IL (May 20, 2025) – Mayor Scott Gartner and three members of the Antioch Village Board were sworn in Wednesday, May 14, marking a new chapter in Village leadership as several redevelopment projects near completion. Mayor Gartner begins his second term alongside Trustee Brent Bluthardt,… The post Press Release: Antioch Officials Sworn In, Village Administrator Appointed first appeared on Antioch, IL.
By Jim Moran February 27, 2025
February 27, 2025 REQUEST FOR PROPOSALS (RFP) – BEER TENT OPERATIONS The Village of Antioch, Illinois, is seeking proposals from qualified vendors to operate beer tents at three major Village events. Event 1: Kickoff Concert – June 12, 2025 Event 2: End of Summer Concert – August 14, 2025 Event 3: Small Town Smokeout –… The post Request for Proposals (RFP) – Beer Tent Operations first appeared on Antioch, IL.
By lromine February 7, 2025
Please click here to find information and FAQ about Camp Crayon. The post Camp Crayon Webpage first appeared on Antioch, IL.
Centennial Park Playground
December 31, 2024
$600,000 matching grant will be used to revitalize playground, other amenities in 2026.
By Jim Moran December 11, 2024
Downtown Antioch shines bright this holiday season with shopping deals, festivities Antioch, IL (Dec. 9, 2024) – The holiday spirit is alive and well in downtown Antioch! After you make your wish lists (and check them twice), local businesses and organizations are offering an array of exciting shopping deals and festive activities for everyone to… The post PRESS RELEASE: Downtown Antioch shines bright this holiday season with shopping deals, festivities first appeared on Antioch, IL.
By Jim Moran December 11, 2024
Happy Friday, Antioch!Santa Claus is coming to town starting tonight and you can see him for free! The jolly elf is the guest of honor at the Village of Antioch’s Santa at the Sawmill each Friday and Saturday between 5 p.m. and 7 p.m. through December 21. Come enjoy this beloved tradition!If you can’t make… The post Mayor’s Message – December 6, 2024 first appeared on Antioch, IL.
By Jim Morgan December 5, 2024
PRESS RELEASE The Village of Antioch welcomes two new employees to Village Hall ANTIOCH, Ill. (October 1, 2024) — The Village of Antioch welcomed two new employees to its team last month who will work to support local economic development and enhance public communication and engagement. Their combined efforts aim to support local economic development and create marketing and communications strategies for the Village of Antioch’s government services, news, events, and general information. With more than 15 years’ experience in executive leadership, Business Liaison Specialist Kim Biederman’s career highlights include serving as Executive Director for the Niles Chamber of Commerce & Industry, as well as for the Publicity Club of Chicago, the Chicago Area Public Affairs Group, and Chicago Women in Government Relations. Biederman is also a former Planning and Zoning Commissioner and Trustee for the Village of Niles. Prior to that, Biederman served as the Operation Manager for the American Association of Oral and Maxillofacial Surgeons (AAOMS), serving as the organization’s Chief Event Planner for AAOMS’ annual conferences and workshops. In her new role, Biederman will serve as the primary liaison between the Village of Antioch and local businesses, working to retain existing businesses, attract new investments, and promote economic development initiatives. “I am honored to have the opportunity to contribute to the continued success of the Village of Antioch,” said Biederman. “I look forward to working closely with the community to create a vibrant and thriving local economy.” While Biederman focuses on local business, Communications and Event Specialist Kelley Crimmins is charged with enhancing resident engagement and awareness through digital marketing campaigns, community events, town halls, and other public events. Serving in a similar capacity for the City of Plano Parks and Recreation Department in Plano, Texas, Crimmins’ background also boasts a decade of experience as a news reporter before entering public service. “Transparency promotes accountability and provides information about what their government is doing, something many Americans expect from their local leaders. Working together with stakeholders and our residents, I hope to build upon the Village’s reputation of excellence and engagement, and look forward to forming positive relationships with our community and its residents in the process,” she said. Antioch Mayor Scott Gartner says is he is excited to announce the addition of the two new team members who will play key roles in advancing economic development and fostering stronger community engagement. “Welcoming Kim and Kelley to our team represents an exciting step forward for the Village of Antioch,” said Gartner. “Their combined expertise will be instrumental in continuing the village’s forward momentum of local economic growth, enhancing communication, and deepening engagement with our residents and business community.” ### Contact: Kelley Crimmins Communications & Event Specialist, Village of Antioch, kcrimmins@antioch.il.gov
By Jim Morgan December 5, 2024
The Village of Antioch’s Fall leaf vacuuming starts soon and runs throughout November. Here are some things to know: Exact pick-up dates will vary depending on the weather. Residents should rake their leaves to within five feet of the edge of the road for vacuuming. Groot trucks will be in different areas of the village on different days of the week to vacuum leaves. Leaves will not be picked up if they are too wet and heavy; in that case, pick up will be delayed. If you are concerned about leaves blowing back into your yard, or if you worry that you might have missed a pick-up, you may still use labeled yard waste cans/bags for your leaves. Groot will collect them during regularly scheduled garbage day (Thursday) for the village. If you have any questions, please call Village Hall at 847-395-1000 or Groot at 877-404-668.
By Jim Morgan December 5, 2024
The Village of Antioch Wastewater Treatment Facility, with a design average flow of 2.0 MGD and design maximum flow of 9.2 MGD, is experiencing ragging and other fibrous material bypassing the existing screening equipment, causing issues with downstream equipment and processes. The current fine screen is a 16-year-old Lakeside Raptor with a compaction and dewatering system. The bar screen size is ¼ inch. The Village is seeking to upgrade its existing mechanically cleaned cylindrical Fine screen equipment with technology that can produce a better capture rate of the material. This project will be divided into two phases. In phase one, the select firm will provide the Village with assessments, recommendations, and a detailed cost analysis of the solution. In phase two, the engineering firm will prepare the bid package, which will include the equipment and various contractors and subcontractors. The firm will assist the Village with overseeing the installation of the new Fine Screen equipment, ensuring the project will come either at projection cost or below and providing seamless installation of the equipment. Please click here to review the entire request for qualifications.
By Jim Morgan December 5, 2024
The Antioch Parks and Recreation Department has partnered with Impressions Count in Antioch to offer Sweatshirts and Hoodies for sale celebrating our North Pole Train program this year. Orders provide the option of picking up at Impressions Count on Main Street in Antioch or by shipping. Just click on the type of shirt you’d like, create an account and order a great keepsake of a cherished holiday memory! Buy here: https://schools.impcount.com/
More Posts